Archive for the ‘Archetypes’ Category

Gifts for The Super Grandma

The Super Grandma: Weekend Plans: Three generations around the table for Sunday dinner. Second Career: Spoiling the grandkids. Favorite Accessory: Freshly baked chocolate chip cookies and milk. Guilty Pleasure: What’s there to feel guilty about — have another cookie! Bumper Sticker: If Mom and Dad say no, ask Grandma. Famous Examples: Marie from Everybody Loves [...]

The Hipster and The Adventurer

The Hipster: Morning Ritual: Decaf soy latte at a local independent coffee shop. Uniform: Vintage, alternative, original — no head-to-toe trends for her. On her iPod: Indie rock, downtempo electronica, local DJ mixes, YouTube videos. Reading List: Art, film, music and fashion pieces. Ride: If the sun is shining: her Vespa. If not: her Mellow [...]

The Achiever and the Geek

The Achiever: Morning Ritual: Back-to-back Power Pilates classes followed by a double shot latte. Uniform: Power suits and pumps, except Fridays, when it’s business-casual cashmere. On her PDA: Dow Jones updates of her latest net worth. Reading List: Self, Business Week, Fortune, the latest Who’s Who with her name in it. Ride: Business Class. Mantra: [...]

Gifts for The Super Mom and The Guy’s Guy

The super Mom: Morning Ritual: Pack lunches, fold laundry, workout — all before sunrise. On her Fridge: Sports schedules, dance classes, dentist appointments, grocery lists. Uniform: Anything without baby spit-up is a bonus. Reading List: Homework and bedtime stories. Ride: Minivan or wagon with forgiving upholstery. Mantra: Because I said so. Famous Examples: Debra Barone [...]

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