Posts Tagged ‘Archetypes’

The Achiever and the Geek

The Achiever: Morning Ritual: Back-to-back Power Pilates classes followed by a double shot latte. Uniform: Power suits and pumps, except Fridays, when it’s business-casual cashmere. On her PDA: Dow Jones updates of her latest net worth. Reading List: Self, Business Week, Fortune, the latest Who’s Who with her name in it. Ride: Business Class. Mantra: [...]

Gifts for The Super Mom and The Guy’s Guy

The super Mom: Morning Ritual: Pack lunches, fold laundry, workout — all before sunrise. On her Fridge: Sports schedules, dance classes, dentist appointments, grocery lists. Uniform: Anything without baby spit-up is a bonus. Reading List: Homework and bedtime stories. Ride: Minivan or wagon with forgiving upholstery. Mantra: Because I said so. Famous Examples: Debra Barone [...]

What’s Their Archetype?

Buying gifts can be stressful unless you REALLY know the person and have a good idea already of what they need or what they want. If you don’t have a clue, take a look at their archetype. An ‘archetype’ is an original model of a person, ideal example, or a prototype after which others are [...]

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